DRESSING MADE SIMPLE.
utility capsule was created to remove the burden of dressing each morning and to make shopping to replace your clothing less common so that you can get on with your day.
AESTHETICS THAT STAND THE TEST OF TIME
The garments have been designed by researching the aesthetics that have stood the test of time over the past century and we predict will continue to stay with us for the next century. We eliminated any unnecessary details and follow no trends so that you can pass on your garment to the next generation when the time comes.
LUXURY QUALITY WITHOUT THE PRICE TAG
We have designed our garments using the same durable and comfortable materials that luxury brands use. We then researched the points where garments often wear and tear and solved for those areas. Because of our limited and permanent product line we are able to reach economies of scale quick and thus keep our cost low without sacrificing on ethical labour. By selling directly to consumers we can price our garments at affordable prices which you can justify using the cost per wear equation.
THE NEW AUTHORITY IN CAPSULE WARDROBES
We started by deconstructing the clothes humans wear on a weekly basis in order to function and we created one version of each of them. The capsule wardrobe is always available, works across seasons, and is made up of a simple color pallet that ensures all the garments mix and match in harmony.